Hours of office work, done in minutes of talking. Even when you're mid-shoot with a camera in each hand.
Every inquiry gets answered and booked while you're shooting or editing: the couple checking your date for next September, the family wanting fall portraits, the business that needs new headshots for twelve people. Contracts, retainer invoices, session reminders, balance follow-ups and gallery updates go out on their own. It's a 24/7 AI Office Manager you run by voice, between shoots.
- From $49/month
- No annual commitment
- Keeps your own number
- Sent final balance reminders for two October weddings
- Told the Kerr family their gallery will be ready Friday
- Headshot quote for a 12-person office, waiting for your OK
Where a photography business loses bookings
Photographers get inquiries while they're shooting, driving to a venue or deep in an edit. Couples and clients usually contact several photographers at once and book the first one who answers clearly, and the business side of contracts and invoices eats the hours you meant to spend editing.
of photographers are self-employed. Most handle their own marketing, scheduling, billing and record-keeping on top of the photography.
BLS, photographers 1is the average couples spend on a professional wedding photographer. One missed inquiry can be a season's best booking.
The Knot Real Weddings Study 2of small businesses say they're owed money on unpaid invoices. Balances due before the wedding or delivery need chasing, politely and on time.
Intuit QuickBooks 2025 late payments report 3What it does for a photographer
It isn't an answering service. Calls are one job out of many. It's an AI Office Manager that does the office work itself, around the clock, and checks with you on anything that matters.
- Answers and qualifies every inquiryIt picks up every call, email and contact-form inquiry, checks your calendar for the date, shares the packages and starting prices you've given it, and books a consultation or session on the live call.
- Sends contracts and retainer invoicesOnce a client says yes, it sends your contract and the retainer invoice, follows up until both are done, and only then marks the date as booked.
- Collects session detailsIt sends your questionnaire for timelines, shot lists, family groupings or locations, reminds clients until it's back, and has it ready before the shoot.
- Chases balances on your scheduleIt sends payment reminders before final balances are due through your own Stripe, QuickBooks or Xero, and follows up in your words on anything unpaid.
- Keeps clients updated on deliveryIt answers "when will our photos be ready?" from your delivery timeline, tells clients when their gallery is live and sends the print or album options you offer.
- Fills mini-sessions and quiet weeksIt announces your mini-session dates to past clients, books the slots, takes payment and sends reminders with the location and what to wear.
- Handles vendors and second shootersIt confirms timelines with planners and venues, books your second shooter or assistant, and sends them the details the week before.
And the rest of the office
Beyond the work above, it runs the everyday office for you, and you run it by talking to it.
- Answers calls 24/7
- Books jobs on the live call
- Calls back missed calls
- Texts customers and crew
- Reads and replies to email
- Runs your calendar
- Quotes and estimates
- Invoices
- Payment reminders
- Follows up on open quotes
- Orders from suppliers, even on their websites
- Asks for reviews
- Spoken daily briefing
- Asks before anything that matters
- Undo window on what it sends
- Hands-free voice, between shoots
How it handles a wedding inquiry, then a headshot quote
Two example conversations, written to show how it works. They are not recordings of real customers. The first is a couple calling at 2:20 pm on a Saturday, while you're shooting a wedding. The second is you, on Monday, between sessions.
2:20 pm Saturday: a couple calls
11:40 am Monday: you, between sessions
You stay in charge
It works for you, not around you.
You set the rules
Tell it, in plain words, what needs your OK first: prices over a set amount, new customers, anything you like.
Undo before it goes
Emails, texts and invoices wait in a short undo window before they leave.
Your number, your line
Calls and texts run on your own Twilio or Telnyx account. You keep the number.
Honest with callers
If anyone asks, it says plainly that it's an AI Office Manager for your business.
What is the office work costing you?
Answer a few questions about your calls, quotes and invoices. You'll see the hours you'd get back each week, the work you'd keep, what an office hire would cost instead, and which plan fits. Every assumption shows its source, and you can change it.
Priced below a part-time office hire
Start on your own, or hand over the whole office. Each plan adds seats for your team, more capacity and faster processing. Most owners pick Growth.
Office admin: BLS median receptionist pay of $18.27 an hour plus required payroll costs, about $41,800/year 4.
Starter
or $35/mo billed annually, founding price
To try it on your own, at low volume.
- The 24/7 AI Office Manager: inquiries, consultations, bookings, contracts, retainers, balance reminders, gallery updates, email and texts
- 1 seat (just you)
- Standard monthly capacity
- 1:1 setup call, booked right after checkout
- +10% capacity on founding annual billing
- Upgrade required for additional usage
- Instant AI callback on every lead Growth
- AI call summaries and transcripts Growth
- Jobber sync and morning crew texts Growth
- Priority processing Growth
- Connect your own AI tools (MCP) Growth
Growth
or $79/mo billed annually, founding price
3 seats for about $33 each, against $49 for Starter's one.
Everything in Starter, plus:
- Instant AI callback on every lead
- AI call summaries and transcripts
- Jobber sync
- Each crew member texted their jobs every morning
- 3 seats: you, your studio manager and an associate photographer
- Share the plan your way: one pool for everyone, or set each person’s share
- More monthly capacity than Starter
- Purchase additional usage
- Priority processing
- Connect your own AI tools over MCP
- +20% capacity on founding annual billing
Scale
or $299/mo billed annually, founding price
About $13/day, against about $115/day for an office hire.
Everything in Growth, plus:
- CRM with power dialer
- Dispatch board with auto-reassign
- End-of-day crew summary
- AI call tags and voicemail transcripts
- Leads texted to you
- SEO, AEO and GEO for your site
- Weekly reports
- Auto-replies to 5-star reviews
- Custom site edits
- 10 seats for the whole team
- Share the plan your way: one pool for everyone, or set each person’s share
- The highest capacity, to run the whole office on it
- The fastest processing tier
- Extra seats $24/mo instead of $29
- +30% capacity on founding annual billing
- Add Do It For Me any time: we run it for you (custom quote)
Every plan includes a 1:1 setup call, booked right after checkout. Extra seats are $29/mo on Starter and Growth, $24/mo on Scale. Move up a plan any time: your new month starts that day, and the unused part of your old plan comes off the first charge. Annual founding prices add the extra capacity shown for as long as you stay. You bring your own Twilio or Telnyx account for calls and texts; we don't sell phone numbers.
Questions photographers ask
Is this just an answering service?
No. Answering calls is one thing it does. It's a 24/7 AI Office Manager that does the office work itself: it answers inquiries and books sessions, sends contracts and retainer invoices, collects questionnaires, chases balances, updates clients on delivery, fills mini-sessions, handles email and texts, and tells you what it did.
Will it hold a date before the contract is signed?
Only if you want it to. Most photographers have it say the date is open but not held until the contract and retainer are in. If you offer short holds, it holds the date for the time you set and reminds the client before it lapses.
Can it answer questions about my style and packages?
Yes, in your words. You tell it what's in each package, your add-ons, travel fees and how you like to describe your work, and it answers from that. Anything you haven't covered, it asks you before answering.
Does it work with my studio management or gallery software?
It runs on your email, calendar and texts, sends invoices through Stripe, QuickBooks or Xero, and uses web portals where it can. Photography CRMs and gallery platforms each work differently, so we sort out yours on the setup call.
Do I have to change my phone number?
No. You connect your own Twilio or Telnyx account and your business number runs through it. We don't sell or provide numbers, so the line stays yours.
Will clients know they're talking to an AI?
If anyone asks, it says so plainly. When a client wants you personally, it takes the details and lets you know right away, or puts them through if you've said to.
How does setup work?
Tell it how you work in plain words, out loud or typed: your packages and prices, the dates you're booked, your retainer and payment schedule, delivery times and what needs your OK. Every plan includes a 1:1 setup call, booked right after checkout: in about 30 minutes we connect your email, calendar, invoicing and phone line with you and check it works the way you do. After that, you change anything by telling it.
Which plan should I pick?
Most photographers pick Growth. You get 3 seats, so your studio manager and an associate photographer each get their own login, and when wedding season pushes past your capacity you can purchase additional usage on the spot (Starter requires an upgrade). Starter is the entry plan for a solo photographer trying it at low volume. Studios with several associate shooters that hand over the whole office get the most from Scale: 10 seats, the highest capacity and the fastest tier. You can move up any time: your new month starts that day, and the unused part of your old plan comes off the first charge.
Hear it answer and book a booking on your own phone
Unmanually is an AI Office Manager that works 24/7 and that you run by voice from your phone. Leave your mobile number and the AI Office Manager calls you right away, the same way it would call back one of your customers. That call is the demo: it answers, books you a 15-minute time with the founder and follows up.
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Shoot and edit. Let the office manager book the next client.
Hours of office work become minutes of talking. Your AI Office Manager works 24/7, and you run it hands-free between jobs.